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Korean Internet Swayed due to the Manipulation of Online Comments
Lee Won-young  |  franlee0405@hanyang.ac.kr
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[338호] 승인 2018.06.04  
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What would happen if your opinion expressed on the Internet had been deliberately fabricated by someone else? What if you no longer had the freedom of speech, even online? 


The recent ‘D_ruking’ scandal has shaken the Korean society, bringing warnings and concerns about the freedom of speech of people that are expressed online. ‘@D_ruking’ is the name of a Twitter  account, where the posts related to politics and economics were often posted. The incident first came to the surface when the account user and his followers were manipulating the comments of news articles provided within the Naver  portal website. 


Due to the alarm caused by the online misconduct, there were several debates and conferences held by the specialists of fields such as Internet laws and sociology. One of the conferences was held at Yonsei University, hosted by the Yonsei University Institute of State Governance Studies and the Yonsei Science Data Innovation Center. The conference gathered professors from various fields and universities to debate on the topic of, ‘The status quo of forming public opinion online is in relation to the manipulation of comments and improvement plans.’ 


While ‘D_ruking’ has been put under restricted prosecution, the manipulation problems of news article comments still remain. In fact, when looking back, the Korean cyber society has been bothered by the issue of comment manipulation on news articles consistently. The 2012 case of National Intelligence Service Korea also followed a similar context as ‘D_ruking’, where a number of National Intelligence Service agents interfered with the 18th Presidential Election of Korea. The agents published politically weighted posts and comments that contributed in forming the online public opinion on the relevant portal website. 


People continue to debate on the primary reasons that allowed the above outcomes. In fact, a big judgment section has been put on the news article commenting the policies of Naver  and other portal websites. Many concerns remain regarding online commenting policies, as it is assumed that within each portal website, there is a possibility of comment manipulation, and therefore the possible cause of fabrication of public opinion expressed online. 


The Status Quo of News Article Commenting System 

Currently, the major portal websites such as Naver  and Daum  provide the readers with news articles that allow public comments to be uploaded regarding the published article. Usually, a comment with the most number of user likes appears at the very top of the commentary system and is considered as a comment that best describes the opinion of the article readers. 


This commentary feature was the reason why the portal websites were mostly criticized about by the public and the specialists. In fact, this feature is the trigger for manipulation to occur in the first place, as some manipulators intend to fabricate the public opinion by raising the popularity of their own comments in an unjust way. While the feature of liking the comments may be a tool to represent the opinion of the majority, it may also cause a significant issue once breached by a comment manipulator. Professor Hwang Sung-gi of Hanyang University School of Law, briefly explained the seriousness of this problem. “This act of fabrication and manipulation brings up the controversy over ‘freedom of speech’ and ‘free market of ideas’. When comments are manipulated, other users and readers of the particular article lose their freedom to be represented in a just way, thus losing one’s freedom of speech to those who breached the law.”


 Professor Kang Jeong-han from Yonsei University Department of Sociology added, “The recent incidents have basically proved that the comments provided under the news articles given by the portal websites do exercise heavy political leverage on the formation of public opinion on political matters. As a matter of fact, most Koreans consume the news articles through portal websites while creating an online community culture where the opinions of the users are often formed collectively. Considering these characteristics of Korean online news readers, it can be stated that people are vulnerable to the fabrication of online opinions, news comments, fake information, and more. In the end, the online news market will basically turn into an arena of warfare between the political forces.”


Unverified Reasons and Undefined Solutions 

Under the current Korean legal system, there is no particular law that can possibly lead to a punishment for manipulation of online comments. Therefore, the government should first create a long-term solution by legislating a more elaborate legal system that can not only deal with the consequences of manipulation, but also prevent such manipulation from occurring. 


“When viewed from the surface, there are many actions that both the portal websites and the government can take, such as the introduction of an ‘out-linking’ system, or temporarily adjusting the commentary policies within the portal. However, the force that ultimately regulates the society is, in the end, law and order, followed by proper enforcement. While it may be difficult to manage an Internet society with the control of the government, the legal system should still be constructed,” explained Professor Lee Won-jae, from the Department of Sociology in KAIST. 


A solution that can bring about its effectiveness within a short amount of time is needed to bring social awareness of this issue. In this Internet world that is so vast and unending, all the consumers of any kind of Internet data should be aware of the contents, and the potential irregularities that they are receiving. This applies in the same way when one is creating content, making sure that one’s comment lies between the border of claiming freedom of speech, and not causing harm to other users. 


“Especially when it comes to the matter of news article comments, the readers of the information should show a ‘recognized indifference’ and to other unnecessary arguments that may sway one’s original opinion on the matter. Meanwhile, the view should be more focused on the original content itself,” explained Professor Kang Jeong-han. It could be tempting to view others’ opinions on a matter and compare them with one’s own. However, the consumers should take a more skeptica view towards the information that they are receiving, which can eventually lead to the advent of more high-qualified contents to take dominance over the Internet information market in the end. 


The cyber society is a relatively new world, where even the users are still discovering its new aspects. It is a world that is continually developing. Just like the formation of any other societies in the real world, the only way that this society can also gain its right and just legal system is through trial and error. Until then, the only thing that we can trust and anchor our hope in is our own morality, and that of each other.


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