On June 25, 2019, the team ‘NamJa Oh Ho’, from the Department of Advertising and Public Relations (DAPR) at Hanyang University (HYU)’s ERICA Campus, won the third place at the ‘2019 Super Rookie Contest’ , which was held by Korea Broadcast Advertising Corporation (KOBACO).
Q. What is the Super Rookie Contest?
A. It is a contest that provides opportunities for start-ups and university students to cooperate. From this March to the end of June, 96 students from four universities and 17 start-ups participated in this event. And every team, consisting of students, was given a mission to make an advertisement for its assigned start-up.
Q. Can you explain how your team came to participate in the contest?
A. In DAPR department, planning and directing are what we learn the most rather than editing. And the Capstone Design class was exactly that kind of class. Based on the class’s project, we decided to participate in the Super Rookie Contest. Also, there was a professor’s recommendation to use the skills we have learned in class.
Q. What was the toughest point in the process of preparing for the contest and how did you overcome it?
A. Our team had to create an advertisement related to the cosmetic start-up. To make an effective advertisement, knowing the tastes of target consumers was very important. However, that was quite hard because our team members were all men. Since the start-up’s main buyers were women, we suffered to catch their preferences and to place what points we should emphasize on in the advertisement.
Q. Is there any change in your mindset after winning the prize?
A. I was highly motivated academically after this experience. Frankly speaking, I was not an eager student in studying before military service. However, this award served as a turning point for me to put more efforts into my studies. Also, since it was the first contest I had participated after returning to the school, the meaning of this prize is even bigger.
Q. Is there any contest that you want to attend in the future?
A. I am not sure, but I am looking for some contests to join during the summer vacation. It would also be great if I can participate in a contest through classes during the semester. Moreover, those kinds of experiences might be helpful for making my portfolio and aid job searching in the future.
Q. Any last words for HYU students who are having troubles in deciding their careers?
A. Recently, I don’t think that there is a clear boundary between what we want to do and what we can do well. In my opinion, the most important thing is to find out what makes us strongly motivated and to certainly not avoid what we don’t want to do, but challenge it.