> Column > Interview
Why Not? Just Do ItPublicizing Korea, Seo Kyoung-duk
Ko Sung-min  |  secutor07@hanyang.ac.kr
폰트키우기 폰트줄이기 프린트하기 메일보내기 신고하기
[9호] 승인 2010.11.01  
트위터 페이스북 미투데이 요즘 네이버 구글 msn


  ‘Dokdo is Korean Territory’. Seo Kyoung-duk, specialist of publicizing Korea, put this advertisement in New York Times when some members of a local government in Japan submitted a bill to designate February 22th as ‘Takeshima Day’.
  On November 11th, G20 Seoul summit will be held. Seo also placed an advertisement on internet homepage of Wall Street Journal from October 11th during a month to promote G20 Seoul summit. If someone clicks the button, then it connects to official G20 Seoul summit web site.
  “I want to make a public relations officer at Time Square in New York City. It will work only for Korea” It is the answer about what Seo wants to do in the future. Like this, he strives to publicize Korea. The Hanyang Journal met him and talked about brand power of Korea.



Q. What do you prepare for G20 summit?
I gather the dream of a cosmopolitan. I plan the event that ‘Dream of World’. It has been passed about 100 years since we have lost the sovereignty of a nation in 1910. To look back upon the past 100 years and to plan the future 100 years, I prepare ‘Dream of World’ event. Designer Lee Sang-bong helped me. We gather dreams to a citizen of the world, America, Europe, Asia and Africa. We will gather 20,100 people’s dreams and attach them. It will be exhibited in Gwanghwamun Square.
  People usually pray their dreams about their personal things. For example, they want to get a high powered-job or make lots of money. Otherwise there are some interesting dreams that one married man, swear me to secrecy, his dream is to meet many ladies. Also, dreams reveal differently by countries. One African said that his dream is to be a soccer player. One American said that his dream is peace of world and one European said his dream is to raise status of EU.

Q. Unfortunately, there are some criticisms about Seo’s activities. For example, advertisement of Dokdo just strengthen dispute and advertisement of G20 is just excessive nationalism.
When place an advertisement in New York Times about Dokdo, I tested 1,000 foreigners how they understood my typography. If Dokdo advertisement understood just promote international quarrels, I would not place that advertisement. G20 summit is the same. I understand why they criticize to me but it is not fair to automatically blame. I think that we already decided to do it, make use of it. G20 Seoul summit is good opportunity that enhances the national brand image. G20 summit is global issue that comparable the World Cup and the Olympic Games.  About 5,000 eminent organs of public opinion will visit Korea. Most of the newspapers covered the G20 summit on the front page. Some people may think G20 summit is nothing to do with them and it is just associate with people who high in dignity. In this case, please remember the global financial crisis in 2007. Because of subprime Mortgage crisis in America, Korea also had big crisis. Agenda that dealt in G20 summit may also affect us more directly.
Q. View objectively, brand power of Korea is high or low?
It is much better than before, but still dissatisfaction. ‘Korea discount’ is still exists. ‘Korea discount’ means that when Korea makes telephone and other advanced country also makes same function and design telephone, ours are much cheaper than them. It means that our national brand power is lower than them. ‘Korea discount’ should be change to ‘Korea Premium’. To be ‘Korea Premium’, obey the fundamental is important. Please walk on right side facing traffic and do not take pictures at museum. When I go abroad and visit historic site, I saw many scribbles written Korean. Imagine that some foreigner visitors scribble on the wall of our historical site. Become ‘Korea Premium’? It starts from obey global etiquette.

Q. Say something to Hanyangians.
Students may have some worries. I also have pessimism about university life. When I entered university, I felt a sense of distance that imagined university life and real life. So I decide to do something. If you want to do something, just do it. It is a serious problem that some university students just dream their workplaces, not occupations. Some says that ‘I want to get a job at major company’, not like ‘I want to be someone like that’. I want Hanyangians do not stick to where you work. Instead, I recommend you to think what you do.


Seo Kyoung-duk
Specialist of publicizing Korea
Born in 1974
Graduated at Department of Landscape Architecture, Sungkyunkwan University
Graduated at Graduate School of Life and Environmental Science, Korea University
Visiting Professor at Sungshin Women’s University
Consultant at Presidential Council on Nation Branding
Wrote a book named Infinite Challenge towards the World
Spokesperson of Independence Hall



폰트키우기 폰트줄이기 프린트하기 메일보내기 신고하기
트위터 페이스북 미투데이 요즘 네이버 구글 msn 뒤로가기 위로가기
이 기사에 대한 댓글 이야기 (0)
자동등록방지용 코드를 입력하세요!   
- 200자까지 쓰실 수 있습니다. (현재 0 byte / 최대 400byte)
- 욕설등 인신공격성 글은 삭제 합니다. [운영원칙]
이 기사에 대한 댓글 이야기 (0)
School Violence, Reaching Beyond the School Walls
Students’ Right to Education: Well-Reflected Through Online Learning Services?
Beware of the Orange Warning: Anyone Could Be a Victim of Messenger Phishing
Listen to the Superheroes: What Superpowers Do You Want to Have?
The Stalking Punishment Act: A 22-Year Step Forward
A Way of Making Every Day Count: The Miracle Morning
Find a Bookstore that Suits Your Taste
Hanyang University’s First MUN: The Start of a New Chapter
Go Away COVID-19! The Hanyang Goblins Are Here!
Making Mobility Easy: How One of Our Very Own Became the CEO of a Mobility Startup
About HJSubscriptionTo HJFree BoardContact UsPrivacy PolicyYouth Protection Policy
Executive Editor Professor Yun Seong-won | Editor-in-Chief Lee Jung-joo Youth Protection Officer : Lee Jung-joo
Seoul Campus, 222 Wangsimni-ro, Seongdong-gu, Seoul, 04763, Rep. of KOREA | Tel_02 2220 4774
Ansan Campus, 55 Hanyangdaehak-ro, Sangnok-gu, Ansan Kyeonggi-do, 426-791, Korea
Copyright © 2007 The Hanyang Journal. All rights reserved.