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Lee Hyun-woo, The Ninth President of KASPRJack of All trades, Master of PR
Cho Swan  |  swancho@hanyang.ac.kr
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[301호] 승인 2008.05.30  
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  Hanyang University (HYU)'s Public Relations (PR) professor Lee Hyun-woo became the ninth president of the Korean Academic Society for Public Relations (KASPR). KASPR is the most notified and well organized domestic public relations society in Korea. This society has been founded in 1997, so this year would be its 10th anniversary. "This year is important for the society, so I have many responsibilities to carry on," said professor Lee.

  The main purpose of this society is to promote the Korean PR industry. It has regular seminars, conferences, and training. The members discuss some topics and develop their ideas together. It publishes its own magazine twice a year. Also, the society gives lectures to non-members to cultivate future PR experts. The president manages all the events, studies, and lectures.

  The society studies everything related to PR. Members are especially interested in PR education since a big portion of members of this society is professors. "The domestic PR industry is developing, and the society is discussing the future of the Korean PR industry and is trying to promote academic interchange and cooperation," said Professor Lee. The society has approximately 50 members and all of them are leaders in the PR industry. 

  To become a member of this society, there are many requirements. Educational background is required. The members should have a master's degree in a field related to PR. Also, job carriers are required. Over 10 years of hands-on-background or professors in the field of PR can be one of the qualifications.

  Professor Lee said, "Those requirements are to get members who are really into this field. The society has influence in the PR industry because of those highly qualified members." Other professors in HYU are also included in this society.

  To become the president of this society seems even more difficult. The qualification for becoming the president is vague, but Professor Lee? talented career helped him to get the position. He is famous for translating national bestseller "Influence: The Psychology of Persuasion" This book flew off the shelves. It has sold over 800 thousand copies. It is an exceptional case as a social science publication. He also has published about twenty books. He also actively participates in several seminars and conferences, interacts with other scholars, and gives lectures to students.

  The professor is not a nominal figure; he has a keen interest in students. "Giving lectures means a lot to me." Even though he has a busy daily life because of outside activities, he never neglects his lectures. From his great experience and passion, his class is always hard to register. Park, Jin hwan in the Public Relations Department who has taken a Persuasion Communication class said, "His class was definitely not an easy class. It was hard work, but rewarding." No university has a specialized PR study except HYU, so faculty members do their endeavors to set up their reputation-Professor Lee is one of them. PR is the field that represents their ideas to others.

  Some people argue that too much outward participation is harmful for students, because professors tend to get inclined to outward activities. Yes. It is hard to make a balance, but some people manage it well. But from the case of Professor Lee, we can find out that his outward activities help students, sharing his experience. Professor Lee is a good role model for students to follow.

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